The Orange brand embodies the Group’s values and commitment to bringing the digital universe to the largest possible number of people, creating a powerful and differentiating asset that unifi es the image of the enterprise around the world.
an increasingly powerful brand
In the space of just a few years Orange has grown from a mobile phone brand in the United Kingdom to one of the world’s leading brands in broadband, content and associated services for consumers and businesses. At 30 September Orange had more than 144 million customers worldwide.
In the 2010 ranking of the world’s most powerful brands by Millward Brown Optimor, Orange climbed 14 spots from 2007 to no. 50, alongside names like Intel or L’Oréal.
The Orange brand’s geographic footprint continues to grow to new markets such as Luxemburg and Tunisia. This brings a growing number of customers access to a world of top-performing services and media, while local offers are able to leverage the visibility of the brand and its values.
In November 2010, Orange unveil its new signature and put people at the heart of innovation As part of the conquests 2015 project, Orange introduce a new communication platform to claim its position as everyone’s digital coach, all around the world..
At Orange, thousands of people work everyday to improve the daily lives of all our customers. Our highly committed teams are proud to be the ambassadors of our brand and to prove that today really changes thanks to Orange and our innovations.
This attitude is expressed in our new signature: “today changes with Orange”. It captures our everyday commitment to make the world’s digital transformation a simple and useful reality for all. In France, the new signature will be “la vie change avec Orange” and it will also be translated into other local languages.
