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audience and advertising

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audience and advertising

Orange is opening new avenues for growth through its audience and online advertising activities.

Orange has developed one of the largest Web audiences in France and  on its main European territories over time. Orange is also extending its  audience and online advertising solutions to other screens (mobiles,  TV), in partnership with media and advertising players. All this makes  Orange a major participant in the revolution that is leading traditional  media towards digitalisation.

web audience

With 58 million  unique visitors worldwide per month and 17 million in France, Orange is  the only European player among the top 25 audiences worldwide (ComScore  survey, February 2008). Beyond the worldwide strength of the brand (with  orange.fr, orange.es, etc.), Orange benefits from an extensive  portfolio of properties and leading brands. It is:

  • number 3 in France, with 17 million unique visitors, notably on orange.fr, 118.712 (directory assistance), voila and GOA.
  • number 5 in Spain, with 9 million unique visitors, notably on orange.es (Ya.com, Rincon del Vago and Autocity.com).
  • number 3 in Latin America, with 17 million unique visitors on Starmedia.
  • number 2 in Poland, with 8 million unique visitors on Wirtualnapolska.
  • Orange is strengthening this audience with:
  • the introduction of innovative services like Pikeo, Soundtribes,  Whosegame and “Mes Données”, along with ongoing improvements to helpful  services for Web users: Orange e-mail, the Voila search engine in  France, Orange Messenger by Windows Live in partnership with Microsoft,  etc. 
  • partnerships with content producers as well as the acquisition of well-known Web sites like Cityvox for its localised content.
  • the creation of online communities. In the United States, for  example, Starmedia is the number 6 portal for the Hispanic community.  Orange also reaches the gaming communities, notably through its GOA  subsidiary, with its Massively Multiplayer online games.

beyond the web

In addition to its strong position on the Web, Orange is fuelling the  use of the mobile Internet among its close to 114 million customers  worldwide. Over 10 million of them are already active users of the  Orange World mobile portal.
With over 1.7 million families watching Orange IPTV via ADSL (in France,  Poland, Spain, Mauritius and Senegal), Orange plays the role of an  audience amplifier for the channels included in its bouquets and is also  developing its own services, such as VoD (video on demand) with 24/24  video and its sports information channel, and Orange Sports TV.

tomorrow's advertising

Through its AdEurope network, Orange is able to fill the needs of all  European advertisers. AD Europe is a worldwide online media network  offering global digital advertising solutions with country-specific  customisation in more than 60 countries and 26 languages around the  globe.
In France, Orange Publicité, one of the leading online  advertising agencies in the country, reaches seven out of ten users. In  Europe, this agency already sells a variety of online advertising  products, including banners, targeting services, click-through offers,  etc. Major advertisers have already put their trust in Orange.

With the growing importance of digital media, the advertising market is now entering a new era.

Digitalisation  supports new advertising approaches with increased personalisation,  localisation and interactivity, and encourages the development of  three-screen (Web, mobile, TV) advertising campaigns.

Orange is anticipating what tomorrow’s advertising will be and making it happen with an innovative step-by-step strategy.

last update: 28 February 2013