Orange was one of the first players to foresee the arrival of new media, developing a multi-screen content distribution strategy adapted to changes in use. As a result, the Group offers many innovations to its subscribers, helping to revolutionize the discovery and display of content across all its platforms (TV, mobile, internet).
By relying on its Content Management division, Orange has developed a full range of television, video on demand and multi-screen catch-up TV services (TV, web, mobile).
The Group helps to finance European cinema via the pre-purchase of movies, providing support when movies go on general release via its portals and the distribution of video on demand.
It also distributes a wide range of games on mobile, PC and in the near future TV, from video games through to casual gaming and online gambling.
Orange also forms partnerships with major players in the music industry to launch innovative services (Deezer Premium music, etc.) and promote new talents as well as established artists.
In keeping with its strategy of innovation, Orange discovers new spheres of influence and lends its support to innovative initiatives such as transmedia projects, which are new narrative forms designed to be distributed over diverse media, in which the public is invited to play a part, and interact with the story.
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