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at the heart of the mobile apps ecosystem

customer-centric innovation
today and tomorrow
products designed for all
design and customer experience
mobile apps
strategic partnerships

Some 1.5 million apps are available to date in the world. The market is growing very fast, fully meeting the expectations of mobile customers. At the same time, some users have trouble making sense of it, and developers have trouble publicizing their apps.

Acting as a “digital coach” for its customers, Orange supports each and every one; from the general public to professionals and companies, not forgetting the geeks, as well as the newbies, in order to guarantee the best possible experience, regardless of their choice of device.

With Orange, customers do not waste time looking – instead they find the most relevant apps 
Orange provides assistance to customers using a Smartphone for the first time, guides users through the “jungle” of apps, and helps them to choose products and services that are truly in line with their needs. They are also able to buy in one click, and their purchases are then added directly to their Orange bill. In each country, Orange offers a range of some 100 relevant apps tested by our teams, and available via its mobile portals, Orange App Shop or via partner stores such as Microsoft MarketPlace or Nokia Store.

Every Orange customer can thus access high-quality content via different channels and benefit from Orange customer service, on all devices, both Smartphones and tablets.
This simple experience guarantees better visibility for developers, since their apps are highlighted to millions of Orange customers.

Thanks to its “Orange Partner” program, the Group gives all mobile app publishers the opportunity to distribute their application in optimum conditions to all the Group’s customers.
With 25 million Orange multimedia apps downloaded in 14 countries at the end of March 2012, Orange is today the leading operator in terms of designing its own apps.

find out more

  1. Orange Partner website
last update: 14 March 2013