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strategic partnerships with the market’s major players, to allow everyone to access the best of digital life

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strategic partnerships

A genuine hub for players in the digital domain, Orange acts as a value-creating intermediary, inventing new high-added-value services for customers, in partnership with the major online and content players.

These partnerships, which provide a real boost to competitiveness, aim  to revolutionize usage thanks to the pooling of specialist know-how from  the various players.

 To this end, Orange entered a partnership with Deezer, the leading  European site for listening to music, to give its customers mobile and  internet offers that integrate unlimited access to a catalog of over 7  million songs, a first for the French market. The Deezer Premium  service, included in mobile and ADSL offers from Orange in France, had  1.2 million subscribers at the end of 2011.

 With Dailymotion, the world’s second-largest online video website,  Orange has developed a full offer of videos that can be accessed by all  online screens (via the web, wi-fi, 3G), thus meeting a genuine customer  expectation.

 Orange has also worked together with Microsoft, the world leader in  software products, to propose a wide range of devices offering simple,  quick access to Microsoft’s emblematic services, and to Orange’s  flagship apps (Orange TV, Orange Me, Orange Daily, etc). At the end of  2011, Orange TV was made available via the Xbox 360 games console,  offering its customers a unique experience; they could use the games  console to control their television, either by voice activation, or by  movement via Kinect.

After “My Contents” and “Contacts Backup”, Orange, in partnership with  Evernote, now provides its mobile or internet customers in France with  even more Cloud services, giving them a simple way to keep track of and  easily find all the things important to them.

 Lastly, in Africa with Google, the world leader on the web, Orange has  revolutionized mobile internet thanks to SMS technology that works on  all mobile networks (including GSM, the Global System for Mobile  Communications), thus providing Orange customers with a wide range of  internet services that were previously only available to Smartphone and  broadband internet users.

 Also in Africa, Orange has launched a new service to make Facebook™ accessible from any telephone in the African countries where the Group  is established. Thanks to Facebook via USSD (Unstructured Supplementary  Service Data), Orange offers mobile access to this service to over one  million additional customers in Africa, and for many, this is their  first ever access.

 Because social networks and content are now available at the heart of  the digital world, Orange makes its network available to its partners,  as well as its distribution resources (physical and online points of  sale, etc.). It also addresses all customer types, from senior citizens  to digital natives, not forgetting the general public, in order to offer  new added-value services.

find out more

  1. Deezer
  2. Dailymotion
  3. Microsoft
  4. Evernote
  5. Google
  6. Facebook
last update: 14 March 2013