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7 areas for innovation

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7 areas for innovation
nos sept domaines d’innovation

Five of them concern its products and services

  • communication services,
  • monetization of data services,
  • security, identity and respect for privacy,
  • cloud services,
  • internet of things.

Two cross-business areas concern the transformation and development of its assets and strengths

  • the Orange world (multi-screen and multi-access experience),
  • network intelligence.

new activities

New ecosystems are taking shape, involving  many players. With more and more services and transactions taking place  in digital form, the expectations in terms of security, identity and respect of privacy are increasingly prevalent. Our expertise and public image as a trusted  operator puts us in a good position to develop services in payment,  authentication and, more generally, secure transactions and data  protection. We are developing cloud services that respond to the growing needs of companies in terms of adaptable,  flexible and competitive services. In addition, over the next 20 years,  inanimate objects such as cars and home automation systems that can  communicate with one another will multiply. This connection between the  real and virtual world is creating the “internet of things”.  It’s an opportunity for us to bring connectivity in this area and build  integrated solutions for other industries, such as energy, water, and  transport.

existing activities

Social networks have changed the way we communicate. Our challenge now is to innovate in enriching our communication services.  In addition, with data services growing at an ever faster rate, we need  to make sure that the revenue they generate increases at least as fast  as the network costs they involve. This is the whole purpose of monetization of data services, which also aims to develop new services on top of access, such as TV content, video, music, games, etc.

developing and transforming our assets and strengths

In the  current context of rapid growth in services and content, convergence is  becoming increasingly important. Our goal is to offer a rich and  consistent Orange experience on all screens, with various methods of  access (“Orange universe”), leaning  also on the “personal cloud”, to make a difference for customers and to  strengthen their loyalty. Networks support the entire digital revolution  and face major challenges in the coming years such as data explosion,  deployment of very high broadband, service quality issues as a key  differentiator, etc. We will face these challenges through innovation,  by strengthening our own networks (fiber, LTE, content management,  quality optimization), monetizing their “intelligence” towards third parties, and improving their economic and environmental sustainability.

last update: 11 March 2013