
The Group’s development is guided by a commitment to providing extensive fixed and mobile broadband and very high broadband coverage and ensuring excellent service quality, with different priorities in different markets.
In emerging countries, especially those where the Group has begun operating recently, the challenge is to rapidly build out coverage at optimum cost to make services available to the largest number of potential customers. In Africa, for example, vast rural areas must be covered, finding solutions to overcome the obstacles created by distance. These regions are thus seeing sustained investments in improving coverage.
In mature markets, dense coverage of mobile and fixed broadband services has largely been achieved. The figures are comparable in the United Kingdom and other main European countries. Here, further improving coverage involves sharing agreements with other operators and targeted investments, generally in cooperation with municipal authorities.










