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Orange confirms its commitment to culture, as official partner of the Louvre Museum in the city of Lens (Louvre-Lens), to be inaugurated on 4th December

Paris, Monday 03 December 2012

For many years now Orange has been implementing projects that link culture and technological innovation. The Group acts as a real “digital coach”, placing its expertise at the service of culture, promoting new usages.


today, as a Major Partner of Louvre-Lens, Orange is supporting the museum in developing its interface with the public

Orange and Louvre-Lens, inventing the 21st Century museum
This project, born of a three-way collaboration between Orange, the Nord-Pas-de-Calais Regional Council and the Louvre, is opening the doors to a new type of museum. As a major driver for the urban and economic development of the region, Louvre-Lens is creating a new interface with the public, introducing unique applications for new technologies in the service of the visitor experience.

From the launch date of 4th December 2012, Orange will be offering a visitor guide which will, for the first time in a museum, be based on a 3D visualisation of the galleries.

an innovative visitor guide loaned to visitors on site

The museum's visitor guide, provided free of charge on site, accompanies visitors through the Great Gallery, the Glass Pavilion (Pavillon de Verre) and the temporary exhibition gallery, offering audio and video commentary from curators and lecturers, as well as a 3D visualisation of the route.

The experience can be extended back at home: using their entrance tickets, visitors can go to the website to revisit their favourite pieces, as recorded in the course of their visit.

the official mobile app, to help organise a visit and discover the history of the site in a new way

Alongside the visitor guide, this application can be downloaded for free from the App store and Google Play. It has been designed to help the visitor make the best possible preparations for their visit, and on site to explore the museum’s park with its mining history, using augmented reality.

a partnership built on research

Ever since 2010, teams from Orange Labs and Louvre-Lens have been involved in a working party dedicated to innovation. This collaboration has already led to the emergence of the first projects, which today have become avenues of research:
• a prototype tactile 3D tablet,  linked to a spatial expression of sound and vibration, enabling exciting interaction with virtual objects and environments
• an experiment in gesture-based interaction with 3D interfaces, to intensify the user’s sense of immersion
• 3D gesture-based navigation using smartphones, for simple and natural navigation through a catalogue of artworks

Visitors to the Louvre-Lens museum will be invited to take part in this research, with regular tests of new public interface projects following the opening phase. With the Louvre-Lens project, Orange is once again proving its commitment to culture and its wish to develop innovative digital tools that are accessible to all, in all fields, even the most unexpected. As well as its commitment to the Louvre, with this new partnership Orange is also confirming its involvement in the Nord-Pas-de-Calais region and its Regional Council, where the Group is active and strongly invested in supporting the region’s drive for innovation, in particular with the roll-out of the improved network.

The Louvre-Lens Museum will open to the public on 12th December 2012. Orange will remain a partner of the project for three further years.

Louvre Lens

download the official mobile application

on Orange Innovation TV


download the press release

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press contacts

Elisabeth Alves / 03 28 39 17 32
Emmanuelle Gourlet / 01 55 22 23 11
Héloïse Rothenbühler / 01 44 44 93 93

about Orange

France Telecom-Orange is one of the world’s leading telecommunications operators with sales of 45.3 billion euros for 2011 and has 170,000 employees worldwide at 30 September 2012, including 105,000 employees in France. Present in 33 countries, the Group has a total customer base of 227 million customers at 30 September 2012, including 169 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.

France Telecom (NYSE:FTE) is listed on NYSE Euronext Paris (compartment A) and on the New York Stock Exchange.
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