In January 2013, Orange launched a new subsidiary called Orange Horizons. This aims to seek out new business opportunities and provide a new means of support for customers travelling abroad in countries where the Group is not already present as a mass-market telecoms operator. Six months later, Orange Horizons is present in seven countries including South Africa, Italy, Portugal, Germany, the Netherlands, Sweden and Denmark. In addition to the launch of local websites and e-commerce activities, Orange Horizons recently moved to a new stage of its development by opening physical stores with local partners in both South Africa and Portugal.
In June, Orange Horizons announced a partnership with the South African distributor Nashua Mobile, enabling it to open four own-branded corners in stores based in key locations in Johannesburg, Pretoria and Cape Town. Then, this week, Orange partnered with Optimus in Portugal to open three corners in the operator's outlets in Lisbon, Porto, and Faro.
These stores provide additional services to customers travelling from neighbouring countries where Orange is already present, such as Spain or Botswana, or for customers travelling from France. In addition to attractive roaming offers such as "Go Europe", customers from these countries can benefit from specific support services while abroad. These include the replacement of lost or stolen phones, the activation of international options, as well as expert assistance in subscribing to the most appropriate roaming pass depending on destination, length of stay and usage.
Likewise, Portuguese or South African people travelling to these same three countries – France, Spain and Botswana - can also plan ahead by getting advice on the relevant offers.
In addition to the physical stores, Orange Horizons has also continued to develop its online activities. Since launch, Orange Horizons has opened seven online stores in South Africa, Italy, Portugal, Germany, the Netherlands, Sweden and Denmark. These online stores offer an attractive product range covering the latest smartphones and tablets, as well as high-tech accessories.
To accompany the launch of these e-commerce sites, Orange Horizons is also developing over-the-top content websites specifically designed for audiences in each country. The second of these country web-portals, which are all published under the orange.com banner, was launched in Portugal last month. As for South Africa, Portuguese visitors have access to an aggregation site (www.orange.com/pt) that brings-together relevant content from local content partners and the Orange group's existing assets such as Dailymotion. These websites are animated by local teams who bring together the most relevant content and services for local audiences.
Other country websites will open progressively; the next will be www.orange.com/it, which will be specifically designed for the Italian market and will go live by the end of July.
For more information on Orange Horizons, watch the Orange Innovation TV video:
Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2012 and has 166,000 employees worldwide at 30 September 2013, including 102,000 employees in France. Present in 32 countries, the Group has a total customer base of more than 232 million customers at 30 September 2013, including 175 million mobile customers and 15 million fixed broadband customers worldwide. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services.
Orange is listed on the NYSE Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).
For more information: www.orange.com, www.orange-business.com and on Twitter: @orange, @presseorange, @orangebusiness.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.