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Liudmila Climoc, a woman voted "manager of the year"

Crowned “Manager of the Year 2010” by the local Moldovan magazine VIP Magazin, Liudmila Climoc, 35, and CEO of Orange Moldova since 2008, has her feet firmly on the ground, accepting the accolade as recognition for the hard work put in by an entire team. She runs a tight ship with a firm hand, well aware of her responsibilities.

Don’t even think of suggesting to Liudmila that there’s something unusual about being a woman and a top manager.

As she says, “Sure, we still live in a man’s world, but mindsets are changing and gender equality is gaining ground in Moldova. At Orange alone, there are three women on the 9-member Executive Committee. That’s recognition of our analytical abilities and our grasp of change management and successfully moving on aided by our motherly instincts”.

Qualities such as these are crucial in Liudmila’s position, at the helm of a market leader with 2 million Mobile, Internet & Fix customers out of a total population of around 3 million. She is well aware of the attendant responsibilities: “The telecoms sector is a catalyst for the Moldovan economy, where it accounts for around 10% of GDP. We are playing a central role as a supplier of services that drive economic growth and as a creator of jobs.” What is she most proud of? “Being the first country in the world to launch High-Definition mobile voice calling. This innovation was awarded as a technology break-through in last year World Mobile Congress in Barcelona. It shows what Moldovans can do, and it certainly helps to keep top talent at home.”

Her sense of responsibility also reaches well outside the Business box. “I make sure that we take an active part in Moldova’s social and cultural life. As the representative of an international group, we are a key interface when it comes to inviting some of the world’s top artists here, such as Cesaria Evora, Goran Bregovic or Above & Beyond last year, and to making sure the rest of the world knows all about our home-grown Moldovan talent. Eurovision is also one of our major sponsorship in Moldova with the final held in Germany last May 14th.”

Liudmila is also very much aware of her stakeholders, and the expectations of her compatriots when it comes to innovation, support for young professionals, and efforts to combat exclusion. “Orange is helping to drive the ongoing transformation of Moldovan society, its economic growth, the strengthening of its democracy, and its cultural regeneration. We won’t succeed in everything we attempt right off, but we’re aiming to make practical advances with a typically Moldovan attitude, which is to do everything with all our heart and soul!”

last update: 26 December 2012