We feel that sponsorship is not simply about putting our logo on a football shirt or film credit - it goes much deeper than that. Where possible we use our capabilities to keep our customers involved in the things that they care passionately about. This might mean helping them get tickets to see a favourite team or band, broadcasting a game, or keeping them involved in all the action via their mobile.
We’re developing information and entertainment services to enhance people’s experiences through new channels and partners every day. Our creative approach to sponsorship could take you to a large festival, international sporting event, or simply to treating a friend your local cinema.
Our sponsorships help our audiences and customers to get closer to the events and experiences they love such as film, music and sport.
