
Alongside the Cité de l’architecture et du patrimoine (architecture and heritage center), Orange is developing devices that feature the most recent innovations and endeavor to broaden the scope of the visitor experience.
the “Flow. When Movement Shapes Our Towns” app
To coincide with the “Flow. When Movement Shapes Our Towns” exhibition from April-August 2012, the first NFC (Near Field Communication) app in a museum was launched.
Orange actually co-designed a smartphone app with the Cité de l’architecture et du patrimoine allowing the exhibition to be visited thanks to contactless technology: visitors pass their smartphones over Citizy tags located throughout the exhibition, and can gain access to a visit personalized by the exhibition’s curator.
movement imprinting
Movement imprinting is a design-concept developed by Orange researchers and designers that formed part of the “Flow.
When Movement Shapes Our Towns” exhibition at the Cité de l’architecture et du patrimoine from April-August 2012.
First a geographical area and time period are determined. Next, movements recorded by the mobile phone are used to create a 3D map of the user’s movements: places visited appear in the form of peaks of various sizes, while at the other end of the spectrum, locations that are explored little if at all are represented by a flatter imprint.
This innovative system provides new outlooks meaning that towns can be inhabited in another way, enabling users to become more aware of their relationship with space and time in a playful, poetic way.
From November 2012, Orange customers can register on a dedicated website to allow their movements to be recorded, before being given the opportunity to buy the movement imprint and have it delivered to them at home. This experiment is being undertaken in partnership with Sculpteo.com.










