The 14th UEFA European Championship is one of the world’s biggest sporting events, pitting 16 national football teams against each other in a gruelling three-week contest in which there can only be one champion.
The good news for fans of the UEFA EURO 2012™ is that with Orange as an official sponsor, everyone can be a winner.
Orange will be retransmitting each of the tournament’s 31 matches on its Internet and mobile platforms on its European network. So, unlike the players, there’s no chance you’ll ever miss a goal.
Orange’s first pan-European sports sponsorship, the deal is testament to the strength and growth of the brand across the European continent. It further underscores the company’s enduring commitment to sporting competitions, and helping sports fans share their love, passion and excitement for the game.
the details
The final tournament of the 14th UEFA European Football Championship will be shared between Poland and Ukraine. The group matches kick off on June 8, with the ultimate champion to be decided at the grand final on July 1, 2012.
At least 1.4 million fans are anticipated to attend the live matches, which will be broadcast live in more than 200 territories around the world.
what Orange delivers
Orange will deliver a range of bespoke products, services and offers associated with the EURO 2012 to its 11 primary European markets. The offers include the official EURO 2012 mobile phone application, which will capture the social aspects of the competition, and help fans navigate around cities.
Fans also can also take part in the Supporters’ Cup competition, participating for the chance to take 10 friends on a VIP bus ride to watch the UEFA EURO 2012™ final live.
Orange is also providing fixed and wireless telecommunication services within Poland to support UEFA’s worldwide distribution solution.
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