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Sony Ericsson and Orange reveal next phase of their music partnership

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London/Paris, July 24, 2007
  • multi-platform marketing campaign centred around the triple-play format mobileAct Unsigned? - a band search launching across Orange markets starting in UK on Channel 4 and at www.mobileact.co.uk
    • building on success of previous partnership which saw Orange sell over 2 million Walkman® phones with access to Orange Music Store 

    Sony Ericsson and Orange today announce the extension of their hugely successful music partnership, which has seen Orange sell over two million Sony Ericsson Walkman® handsets which  feature the Orange full track music download service, Orange Music Store, in just over 12 months. The partnership has made Orange the leading provider of Walkman® phones across its nine European markets.

    The Sony Ericsson Walkman® handsets are part of Orange's successful Signature Series, which gives customers one click access to Orange Music Store. Orange users of Sony Ericsson Walkman® handsets consume 50% more music than average music phone customers.

    contacts
     For further information please contact:

    Orange
    Carolyn Owen
    Tel +44 7891 641 008
    Carolyn.owen@orange-ftgroup.com

     
    Sony Ericsson
    Merran Wrigley
    +44 7887 628 358
    Merran.Wrigley@sonyericsson.com

     
    copyright France Telecom 2008