• Lagardère Active developped MusiLine, the first editorialised and personalised music programming web service, to be listened to on a streaming mode for free




• Orange, the exclusive launch partner, offers musiLine for free to all its Broadband Internet customers on its orange.fr portal

MusiLine, personalised music programming

MusiLine is a personalised music programme creation web service that users listen to in streaming and without any software to download.

Exclusively, from today’s launch of the service on orange.fr, musiLine gives Orange broadband Internet subscribers (more than 7 million customers on September 30, 2007) the free and unlimited opportunity to listen to personalised music programs amongst the biggest French and international hits, like “No one” by Alicia Keys, “Ça fait mal” by Christophe Maé, “Dès que j’te vois” by Vanessa Paradis or “Same Mistake” by James Blunt.

Designed for every music fan, the service offers access to streamed music according to a series of criteria, including musical genres, users’ favourite titles or artists. Eventually, users can create an unlimited number of personal programmes.

They can access the music feed in secured streaming mode and the content can neither be downloaded nor saved, thus protecting the rights owners. The musical catalogue evolves constantly and is updated on a weekly basis, with new titles selected by an editorial committee, made of music programmers from Lagardère Active’s own medias.