Orange Switzerland takes over citydisc
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Lausanne, November 03, 2008
Orange goes for new opportunities in the multimedia and telecommunications field
and takes over citydisc. Until summer 2009, Orange will implement in Switzerland
a new and unique shopping concept at the citydisc sales outlets. The whole range
of the citydisc multimedia offers will be combined with the Orange telecom offers.
The take-over of citydisc and its sales outlets, as well as the launch of additional
Orange Centers, means that until the end of 2009 Orange will increase significantly its number of sales outlets from 47 to about 80. Orange is offering all 155 citydisc employees the possibility to continue their work and is looking to hire 60 new sales people.
“Music, films and games on mobile phones appeal to the same customer segment as CDs, DVDs and games consoles. By taking over citydisc, we do not only considerably broaden our distribution network, but we also create promising synergies for ourselves in the multimedia industry, which will further strengthen our market position”, states Andreas S. Wetter, CEO of Orange Switzerland.
“Orange’s purchase of citydisc as telecommunications provider is the ideal case for us. On one side because Orange appeals to the same customer segment, on the other side because citydisc is now very well positioned for the future and the digital distribution of every kind of entertainment products”, reported Christian Fankhauser, CEO of citydisc.
a convergent world – attractive sales outlets
The convergence of IT, telecom and entertainment is rapidly developing. Telecommunications and multimedia fused into one integrated shopping concept is an entirely new idea in Switzerland. By taking over citydisc and combining the citydisc multimedia range with its own telecom services, Orange is pioneering. Customers will experience a new multimedia world in the 24 redesigned Orange citydisc Centers, which have an average of 200 square meters floor space and are in busy, central locations - such as at the RailCity shopping centers – the ideal environment to implement this new shopping concept.
better employment conditions
Orange is offering all 155 citydisc employees the possibility to continue their work, meaning that these former citydisc employees will benefit from Orange’s more attractive working conditions. Orange is also ensuring that these new employees are thoroughly ready for the new challenges ahead thanks to an intensive further training scheme. The convergence of telecommunications and multimedia in the Orange citydisc Centers will create approximately 60 new jobs, which Orange is looking to fill with motivated and ambitious sales advisors. The procedure and conditions for transferring the employees was co-ordinated with the employee forum and the Gewerkschaft Kommunikation (Swiss Communications Trade Union).
Orange Centers, means that until the end of 2009 Orange will increase significantly its number of sales outlets from 47 to about 80. Orange is offering all 155 citydisc employees the possibility to continue their work and is looking to hire 60 new sales people.
“Music, films and games on mobile phones appeal to the same customer segment as CDs, DVDs and games consoles. By taking over citydisc, we do not only considerably broaden our distribution network, but we also create promising synergies for ourselves in the multimedia industry, which will further strengthen our market position”, states Andreas S. Wetter, CEO of Orange Switzerland.
“Orange’s purchase of citydisc as telecommunications provider is the ideal case for us. On one side because Orange appeals to the same customer segment, on the other side because citydisc is now very well positioned for the future and the digital distribution of every kind of entertainment products”, reported Christian Fankhauser, CEO of citydisc.
a convergent world – attractive sales outlets
The convergence of IT, telecom and entertainment is rapidly developing. Telecommunications and multimedia fused into one integrated shopping concept is an entirely new idea in Switzerland. By taking over citydisc and combining the citydisc multimedia range with its own telecom services, Orange is pioneering. Customers will experience a new multimedia world in the 24 redesigned Orange citydisc Centers, which have an average of 200 square meters floor space and are in busy, central locations - such as at the RailCity shopping centers – the ideal environment to implement this new shopping concept.
better employment conditions
Orange is offering all 155 citydisc employees the possibility to continue their work, meaning that these former citydisc employees will benefit from Orange’s more attractive working conditions. Orange is also ensuring that these new employees are thoroughly ready for the new challenges ahead thanks to an intensive further training scheme. The convergence of telecommunications and multimedia in the Orange citydisc Centers will create approximately 60 new jobs, which Orange is looking to fill with motivated and ambitious sales advisors. The procedure and conditions for transferring the employees was co-ordinated with the employee forum and the Gewerkschaft Kommunikation (Swiss Communications Trade Union).
press contacts
078 787 10 16 – Therese Wenger, therese.wenger@orange.ch
078 629 60 51 – Christian Fankhauser, cfankhauser@citydisc.ch
078 629 60 51 – Christian Fankhauser, cfankhauser@citydisc.ch
© France Telecom - Orange 2012
