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Orange cinema series celebrates its first anniversary

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Paris, November 18, 2009
324,000 subscribers for the Orange cinema series offer, with nearly one out of every two subscribers using catch-up TV
exceptional programming in November and December
historic agreement with French cinema professionals

On November 13, 2009, for its first anniversary, the Orange cinema series bouquet had 324,000 subscribers, with similar audience levels across each of the five channels offered.

Orange cinema series stands out thanks to the large number of original and innovative features offered (multi-screen, catch-up TV, start over), which have changed TV consumption habits and are having real success with subscribers. In this way, nearly 50% of our subscribers use catch-up TV (films or series on demand) and watch 6.7 videos each month on average. This consumption on demand is focused primarily (70%) on American series.

Orange cinema series is:
-    Orange ciné max, the channel for the spectacular, with previously unreleased films and series
-    Orange ciné happy, the channel for the whole family
-    Orange ciné choc, the channel for 100% adrenaline
-    Orange ciné novo, the channel for independent cinema and pioneering series
-    Orange ciné géants, the channel for legendary films

The five channels from the Orange cinema series bouquet are celebrating their first year with a festival of exclusive films and previously unreleased series throughout November and December.

-    Many exclusive films: from The Dark Knight, Quantum of solace, Woody Allen’s Vicky Cristina Barcelona, Le petit Nicolas, Micmacs à tire-larigot to Gainsbourg, vie héroïque
-    Previously unreleased series with True Blood (Season 2), Hung or Bored to death.
-    Original themes such as a Woody Allen cycle and a focus on New York, Marx Brothers, George Cukor, Fred Astaire and musical evenings…

Orange cinema series is delighted to have been able to seal, at the time of this first anniversary, an ambitious and innovative agreement with the organizations representing French cinema professionals.
This agreement confirms a common vision of audiences’ new uses and expectations, as well as a strong and lasting commitment by Orange cinema series alongside professionals, supporting French and European cinema in all its wealth and diversity.

Press contacts
Anne-Catherine Moreno - + 331 44 44 93 93 - annecatherine.moreno@orange-ftgroup.com
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