diverse and attractive content

The market for the online distribution of content on fixed, mobile or internet networks is growing very strongly. And the group is playing a major role in this thanks to its “Content Everywhere” strategy (your favourite content where, when and how you want). To support this strategy, Orange is setting up and developing partnerships with a wide range of national and international right holders. Thanks to its all-access approach, Orange is able to offer its partners numerous distribution possibilities both in terms of access (mobile, television, internet) and means of distribution (on demand, streaming, subscription-based). The development of themed subscription packages (young people, music), alongside pay-as-you-go services, is fuelling demand for content on demand. The group is also present on the secure content distribution sector through its subsidiary Viaccess.

In 2007, the group supported cinematographic creation through a dedicated investment subsidiary. This subsidiary, Studio 37, is involved in both film co production and buying catalogues of rights.
The group is the wordwide leader for ADSL TV, with more than 1.7 million customers at the end of Septembre 2008. It has launched its high definition television services to mark major events such as the French Tennis Open and the Rugby World Cup. High definition broadcasting is also available with mobile or video on demand services.
In addition, with goa.com, the group is able to offer an online gaming or downloads portal, which is developing very strongly.

This world of services, information and entertainment is being developed wherever the group is present. It is more and more often systematically connected with the group's sponsorship strategy.