Orange's activities

Since May 2002, Orange Côte d’Ivoire has operated under the Orange brand in Ivory Coast. Its strategy is to develop integrated offers and convergent services, based on growth in multi-equipment.
Orange Côte d’Ivoire also pursued its growth in rural areas in 2009, with an ambitious program of extensions to its mobile coverage: 1,050 sites as of end 2009, 210 of which were installed in 2009.
Côte d’Ivoire Télécom had more than 47,000 Internet customers as of end 2009.

In May 2009, Orange Côte d’Ivoire launched a range of mobile offers segmented in four categories, more suited to meet customer needs:
a basic offer;
a family offer;
an offer aimed at young people;
a premium monthly subscription.

Pressing ahead with its efforts on innovation, Orange Côte d’Ivoire has launched a mobile payment solution, Orange Money, which is a response to the underbanking in the country . Lastly, a 7,117 school service is also available, enabling parents to monitor their children’s school results by SMS (grades, attendance, final grades). Education being a priority, this innovative service has received a warm welcome from schools and parents alike.

Orange Côte d’Ivoire has five directly operated stores, an indirect distribution network comprising 14 exclusive partners, and 43 franchises. Besides, more than 56,000 retailers stock Orange products. CIT has a network of 41 directly operated stores and 22 indirect distributors. It also has another fi ve stores which offer both Orange and CIT products.