Orange's activities

Orange Madagascar, a mobile operator 72%-owned by France Telecom, was founded in 1997. Orange Madagascar is active on the mobile (2G and 3G) and Internet markets.
Orange is the leader on this mobile market with 51.6% market share at end 2009.
As the first operator to offer low-cost handsets, Orange played a large part in making mobiles more common and more affordable in this country. Its strategy is focused on low rates and a strict quality policy. Orange also provides its business customers with services such as fleet management.
The main types of mobile use are voice and SMS, but valueadded services such as mobile radio have been very successful.
Orange’s mobile market counted 2.2 million active customers at the end of 2009, almost exclusively prepaid customers since very few people in this country have bank accounts.

Orange Madagascar has the broadest coverage with 64% of the population covered at end 2009 compared with 34% in 2007, primarily close to Orange’s national backbone network, which is currently being extended. Orange has a network of 136 stores, plus 17 distributors and 25,000 retailers.
Orange has sufficient resources to develop its Internet activity by investing in 3G coverage in major cities, rolling out a national backbone, and connecting its network to the international Safe and Sat3 cables through the LION submarine cable that reaches Madagascar.