Orange's activities

Orange Senegal (formerly Sonatel Mobiles S.A.), a wholly owned subsidiary of Sonatel S.A., in which France Telecom owns a 42.3% interest, was formed in 1999 and took over the GSM license awarded to Sonatel S.A. in 1996. Since November 2006, Orange Senegal has operated under the Orange brand.

As of end 2009, Orange Senegal had a mobile subscriber base of 4.6 million, an increase of 30.3% compared with 2008.
Orange Senegal’s strategy is to promote customer loyalty and to improve its quality of service. In 2009, Sonatel pursued its expansion in rural areas thanks to a program extending its coverage.
Orange Senegal had more than 57,000 Internet customers as of end 2009, an increase of 5.6% compared with 2008 (+46.2% compared with 2007).
Orange Senegal’s mobile offering is focused on a prepaid offer with different prices at night and during the day, calls at night being cheaper. Recurrent bonuses make it possible to lower the cost per minute and help withstand assaults from rival offers.

The mobile distribution network is structured as follows:
36 directly owned stores;
125 franchises;
32,000 points of sale;
an indirect sales network;
an indirect network active mainly in refills: virtually 100% of refills are made through this channel, compared with only 15% of SIM-card activations.