In October 2008, France Telecom and Hits Telecom Uganda formed Orange Uganda Ltd to provide telecommunication services under the Orange brand.
Orange Uganda Ltd (OUL), 65.9% controlled by France Telecom at the end of 2009, will benefit from the license acquired by Hits Telecom Uganda as well as its GSM network and its main telecommunications equipment. Orange Uganda launched its mobile telecommunications services in March 2009 with 2G and 3G technologies.
The mobile market has increased sharply, with a constantly rising penetration rate (from 27% at end 2008 to 33% at end 2009). Mobile use primarily includes voice and SMS. Competition is very high, with six operators on a market with an estimated 11.1 million SIM cards.
Orange’s mobile market counted 350 thousand active customers at the end of 2009, almost exclusively prepaid customers since very few people in this country have bank accounts.
At the end of 2009, Orange’s network covered the Center, East and West of the country.
Orange’s distribution network includes nine exclusive stores across the country, and an indirect distribution network (retail stores and traveling salespeople).
Orange launched its internet services in the final quarter of 2009.