Orange's activities

Orange Romania significantly increased its customer base in 2009 (640,000 new customers), thanks mainly to the prepaid segment (562,000 new customers). New postpaid contracts: Animals have been revitalized at the end of the year.
And average monthly usage in the prepaid segment boomed, fuelled by abundance offers for on-net communications. These initiatives enabled Orange Romania to win back market share in 2009 and regain positive momentum. The customer base also benefi ted from growth in mobile Internet , where customer numbers increased by 58% in 2009.

Orange Romania is pursuing an active policy of expanding its distribution network, comprising its own stores (numbering 97 as of end 2009), and creating a vast network of exclusive franchise partnerships under the Orange brand (114 franchised stores as of end 2009).
Orange Romania also increased its on-line sales every month, via its www.orange.ro portal, which accounted for 3.5% of total sales.

In 2009, Orange Romania focused its capital expenditure on growing segments, namely 2G and 3G networks and service platforms.
With a view to increasing speeds and improving network reliability and to support growth in traffic, Orange Romania invested in modernizing its transmission network and increasing its capacity.
Service platforms have also been developed to adapt to new functionalities and changes in convergent and broadband services.