Orange's activities

Orange Communications S.A. entered the Swiss telecommunications market in June 1999, as the third mobile operator. Orange’s mobile network covers 99% of the Swiss population and offers broadband Internet and mobile voice services. Since June 2007, Orange has also offered fi xed-line communications services.
The increase in subscriber numbers in 2009 was driven by the success of offers aimed at business customers, as well as mobile data offers.
Orange focused on its mobile operator strategy in 2009, adapting its portfolio to suit customer needs. Orange rolled out Surf versions of its full range of rate offers, including, in addition to the usual SMS and voice services, generous multimedia traffic volumes on mobiles.
Apart from these product improvements, Orange finalized the opening of 18 Orange City Disc sales outlets, which offer a full range of multimedia products in addition to mobile products.
Lastly, the “Together we can do more” advertising campaign helped reinforce Orange’s brand image in the Swiss market.

Orange Communication S.A. sells its products and services through various distribution channels in Switzerland:
66 Orange Centers, including 18 points of sale acquired from Orange City Disc at the end of 2008, selling Orange products in exclusivity;
a network of indirect retailers,
a dedicated on-line store on the Orange website, where customers can obtain Orange products and services, and purchase accessories.
At the end of 2009, Orange signed a partnership agreement with Globus, opening 12 new Orange Centers in the chain’s biggest stores, all in choice locations.

In 2009, Orange Switzerland focused on improving mobile broadband customer satisfaction.
New sites were opened, with the aim of improving deep-indoor coverage in cities and extending areas covered by HSPA technology across the country, bringing coverage up to 77 % of the population by year-end.