United Kingdom

In the United Kingdom, Orange is a leading provider of mobile, broadband, fixed, business and entertainment services. It has almost 16 million mobile, including 3,3 million on mobile broadband at end of December 2008.  It is the leading provider for the UK National Health Service and Police.
In June 2006, Orange became the single brand for mobile and broadband. It also launched “Unique” - the UK's first truly integrated and seamless single phone proposition, giving customers free calls to landlines and Orange mobiles.
Orange has the broadest integrated 2G/3G network in the UK covering over 99% of the population. In 2006 it launched the UK’s first live high speed EDGE network to complement its existing 3G network. In 2007, it launched the Orange 3G+ (HSDPA) network offering even faster speeds and better quality to its customers, including 93% of coverage at the end of December 2008.

Orange was the first UK company to:
Make a major move into mobile advertising, opening up a new high-potential revenue stream
Launch over-the-air music downloads in the UK, with over 250,000 music downloads made each month from Orange World
Introduce a mobile TV service, with over 50 channels now available on Orange Mobile TV

In February 2008, Orange UK and Vodafone defined the next milestones that will enable them to supply the best mobile coverage to the vast majority of people throughout the country. In June 2008, Orange UK announced the launch of its new development plan which calls in particular for the recruitment of 500 new customers service representatives, more shops and a new online shop, and investments in 2G and 3G networks to improve their quality and coverage.

Orange Business Services provides mobile, fixed and broadband communications services to over 1 million businesses in the UK from the largest multi-national corporations to start-ups across all industry sections including the public sector.