willkommen to Orange in Austria

The 22 of September, the Austrian mobile operator ONE, owned by Mid Europa Partners (65%) and France Telecom (35%), has launched the Orange brand in Austria. It’s the second country in a week to join a community of 27 other Orange countries representing over 115 million customers following the launch of operations in Kenya under the Orange brand the last 17th of September.
With the launch of the Orange brand in Austria, customers will benefit from a range of new offers and innovations leveraging on the international nature of the brand.
Orange will set ONE on a new stage of its development bringing them the full benefits of one of the world’s leading brands. All elements of the new brand have been deployed throughout the 90 Orange stores and 1,700 dealers across Austria. All points of contact between Orange and the customer, such as the network, invoices, call centres and the Internet portal www.orange.at, are now re-branded under the Orange identity.



a strong player in the Austrian market
ONE, currently the third largest mobile operator with two million customers and a market share close to 20 per cent, it has already built up a solid reputation with a focus on customer-friendly offers. It has been a pioneer in mobile entertainment with groundbreaking offers in music, gaming and TV. Since October 2007 when Orange consolidated its positioning through its partnership with Mid Europa Partners, ONE was able to further leverage on the support provided by Orange in several areas such as devices, technology and mobile TV.
For Orange, this announcement is an important strategic step forward. Orange is one of the world’s most powerful telecoms brands. Such successful partnership with ONE, testify Orange innovation capabilities and expertise to transform telecoms for customers in Austria.




find out more
the press release
Orange Austria portal (in German)
orange.bettertogether.at (in German)