
the last 9th of May 2008, Orange UK has been named “
Best
Entertainment Operator” in Europe at the Mobile Entertainment Awards in Cannes.
Fighting off fierce competition from across the European mobile industry, Orange
bagged the top award of the night following innovative multimedia deals with the
likes of social networking site Bebo and leading record labels.
Orange UK also won “
Best Multimedia Marketing Campaign” for “
Frank
TV” – its mobile TV channel hosted by and starring Chelsea and England football
star Frank Lampard.
Speaking after the Mobile Entertainment Awards in Cannes, Paul Jevons, Director
of Products & Innovation at Orange UK, said: “The way people are using their phones
is changing. We see that in their usage and spend. Services that some once saw
as gimmicks and fads are now proving to be the services people use in their every
day lives for entertainment, information and building communities.”
“For many years now, Orange has been providing its customers with exciting and
innovative services that are transforming the way people use their phones and
changing the way the industry works. We’re proud to have been named Best Entertainment
Operator in Europe and will continue to deliver industry-leading services for
our customers.”
Orange next generation (3G) customers have also topped the 2 million barrier.
2.1 million Orange customers now use a 3G phone – an increase of 84% compared
to last year.
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the entire press release