
Orange announced the launch of the Liveradio on the UK market extending Orange’s
provision of telecoms services for the home, allowing it to offer a complete end-to-end
internet radio solution.
Besides, figures revealed earlier this year show that more than eight million
people listen to internet-based radio every week in the UK (source: Rajar 2008).
Liveradio is a wireless internet radio device which gives broadband customers
access to over 4,000 local, national and international internet radio stations.
Already a success in France and recently introduced in Switzerland, Orange is
now giving consumers in the UK an opportunity to enjoy their or unique
music experience with the product.
Once registered on the specially designed Liveradio website, users can customise
their presets, create specialist folders for easy reference and add the stations
they want to listen to via a simple ‘drag and drop’ function.
What’s more, if the song being listened to is shown on the Liveradio’s screen,
users can simply press the ‘bookmark’ button on the radio and the details of the
track are added to the ‘My Favourites’ section on the Liveradio website, along
with an option to buy from the Orange Music Store.
One more, this launch is a testament to Orange ability to offer consumers a multi-platformed
entertainment experience for the home.
find out more
Orange UK portal
Liveradio website