special issue: find out all about the Orange portal in France and its new features
1st December, 2009 - In France, one out of every two web users passes through the Orange portals from their mobile or computer at least once a month, accessing a range of content as well as communication services, such as messaging, online support pages and stores. This quality content is freely accessible for all on the internet, and for Orange subscribers on mobile, with themes geared to the expectations and needs of all web users.
strategy rewarded with strong audience growth
The orange.fr portal’s overall audience level increased over the first half of 2009. More specifically, certain themes achieved very good audience scores during this period, recording very strong growth compared with the first half of 2008:
games: +78% news: +22% regions: +16% travel: +16% television: +17% finance: +16% sport: +9%
main new features for 2009/2010 on orange.fr
There is a new section to be discovered: encyclopedia by Wikipedia, which can be accessed on the web and mobile portals from the homepage and using the search engine. In addition, a new version of the news and women sections has been created.
The new music section enables you to stream and download music from a vast catalogue of more than two million tracks.
For the sports section, it is also a year packed with events, from football to the Winter Olympics, Tour de France and French Tennis Open. Lastly, numerous partnerships have been rolled out for the cinema section and web-series.
generating opinions and cultivating passions
Orange.fr organizes major events that will generate opinions, including: Orange-Le Figaro Talk live at 6 every evening, Orange-Le Figaro media buzz at 3 every afternoon, the interview with the regional press, BVA-Orange-L’Express-France Inter politics observatory and Eco viewpoints, in partnership with Slate, MédiaPart and new entrants such as e24, Globalix and La Tribune.
stronger customer relations thanks to web 2.0
Orange.fr is developing and further strengthening its assistance features in order to continuously improve the quality of customer service. In this area, Web 2.0 is proving an effective ally, with several Web 2.0-focused initiatives launched in order to make the customer relations more fluid and interactive: the mutual aid forums inaugurated in June this year, with responses certified by Orange. This genuine community already has more than 12,000 participants, who have already posted more than 30,000 messages. A rate this product tool enables customers to give their opinion on the mobile handsets offered, while hypervideos provide customers looking for help with an additional level of information, adding information bubbles on existing videos in the assistance section.
find out more
Orange France portal (in French)
