in the Second Life environment
In its quest to keep a sharp eye on future Web developments, Orange has ventured
into one of the Web's edgiest territories: the Second Life environment, a three-dimensional
virtual world, whose +800,000 active users create new identities, buy and sell
property and goods and services, and interact in a parallel universe.
This is not a money-making venture for Orange, but a way to keep in touch with
cutting-edge developments and trends-3D is the wave of the future for the Web-and
the creative and innovative actors who are making this happen.
As part of this otherworldly community, Orange Island is holding events on a
regular basis (virtual concerts, developers gatherings, community contests, etc.),
and is supporting creative projects by granting "land" to support innovators ideas.
Orange Island is also a place to relax, meet people and share ideas.
Orange Island is an opportunity for Orange to promote content within a creative
and innovative community, and to develop links with Orange "web 2.0" services.