Orange Wednesdays celebrates 5th birthday
Celebration marks 5 years of Orange Wednesdays, the 2 for 1 cinema ticket deal Orange Wednesdays has been enjoyed 14 million times saving Orange customers over £30 million.*
During the last month of May, Orange dropped more than a tonne of popcorn from the world’s largest bucket of popcorn at London’s iconic Tower Bridge to celebrate the 5th anniversary of its 2 for 1 cinema ticket deal, Orange Wednesdays.
In a celebration of the 2 for 1 offer the giant tub released the popcorn at Tower Bridge to 100 members of the British Public with more than £10,000 worth of prizes hidden inside.
The world’s largest bucket of popcorn measures in at 20ft high and took 7 days to make. Three welders, three chippies and one scenic artist from Steel Monkey created the box from scratch. The box houses over a tonne of popcorn and will be driven from Bristol to London laid flat on a truck to avoid any awkward collisions with motorway bridges.
Orange Wednesdays has resulted in up to 3 million additional annual visits to UK cinemas, adding investment and growth to the industry as well as savings for customers. The cinema is a great value night out, and now Wednesday is the most popular day of the week to go to the cinema outside of the weekend.
find out more
Orange Wednesdays on Orange UK portalOrange and the cinema
*Based on 14 million experiences and the average cost of a ticket price over 5 years minus the cost of a 35p text message. It also takes into consideration the fact that you have to pay for half a cinema ticket.
