in Romania, Orange reduces amount of paper and plastic used in product packaging
Orange, the Romanian telecommunications market leader with over 10 million customers,
is rolling out a new type of packaging for its Orange PrePay top-up packs. Whereas
packaging has been made of standard paper and plastic until now, the new packaging
contains 100% recycled and recyclable card, while the user guide that comes with
every pack is now printed on 50% recycled paper. Since plastic is a highly resistant
substance which degrades slowly and is difficult to recycle, it has been excluded
from the make-up of Orange PrePay packaging.
The reverse of the pack bears a message reading "This pack was produced from 100% recycled card", which tells customers about the composition of the pack and thereby encourages them to behave responsibly.
The latest studies show that between 2 and 3.5 tonnes of wood are used to produce one tonne of ordinary paper – that’s roughly 20 mature trees. A PrePay pack made of standard paper packaging weighs about 45 grams, which means that 9 trees are saved for every 10,000 new packs made. In addition, for every tonne of paper recycled, 30,000 litres of water are saved, energy consumption is 25% lower and atmospheric pollution is cut by 80%. As a result, when it puts 10,000 new PrePay packs on sale with an average weight of 47 grams per pack, Orange Romania contributes to saving 14,100 litres of water, reduces its energy consumption by 0.11% and cuts atmospheric pollution by 0.36%.
Concern for the environment is one of Orange’s fundamental principles. Paper, printer cartridges and batteries are collected and recycled at all of the company’s offices. 22 tonnes of paper and 53.24 tonnes of batteries were recycled in the first half of this year alone. Funds obtained from recycling printer cartridges are being channelled into the Light into Europe and Adept foundations. In addition, Orange enables its customers to receive billing details online and go paper-free. What’s more, Orange has also formed a lasting partnership with the Adept Foundation to preserve biodiversity and encourage the development of local communities in south-east Transylvania.
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© France Telecom - Orange 2012
