today changes with Orange

As part of the conquests 2015 project, Orange introduce a new signature to claim its position as everyone’s digital coach, all around the world.

At Orange, thousands of people work everyday to improve the daily lives of all our customers. Our highly committed teams are proud to be the ambassadors of our brand and to prove that today really changes thanks to Orange and our innovations.

This attitude is expressed in our new signature: “today changes with Orange”. It captures our everyday commitment to make the world’s digital transformation a simple and useful reality for all. The signature will help us promote all of our initiatives, large and small, commercial and corporate, that demonstrate how Orange services change everyday life.

In France, the new signature is “la vie change avec Orange” and it will also be translated into other local languages. At a large internal casting event in Lyon, Marseille, Paris and Rennes, 450 employees volunteered to take part in the Orange TV advert. This has been broadcasted for the first time on Sunday, November 7 at 8:30pm on France’s largest TV channel, TF1.

find out more

watch the TV advert making of