Orange and Terrafemina launch the observatory on women and the digital revolution
March 11, 2010 - Following the initial partnership sealed with the Terrafemina association in May 2008, Orange and Terrafemina are today joining forces to launch an observatory on women and the digital revolution.
The first research laboratory focused on women faced with the digital revolution, the observatory will make it possible to identify the content that has had the biggest impact on public opinion each quarter, through a survey drawn up by the Isama polling institute.
two-stage methodology
Creativity workshop: for each topic, a creativity workshop with leading women from the digital world makes it possible to uncover the main women and digital-related trends. This workshop is made up of eight to 10 renowned women selected for their actions in the digital world. Made up of bloggers, journalists, business managers and sociologists, the workshop aims to bring together women experts who will be able to review all women and digital issues together. The workshop will address a series of themes, with members also called on to define new ones. The findings from each workshop will then be published: new democratic means of expression, digital in business management, influence of virtual communities, etc.
Quantitative research: the reviews from the creativity workshops are then used to carry out quantitative research with the general public.
All of the content produced in connection with the observatory will be published at the same time on the orange.fr portal's "women" channel and Terrafemina.com.
Terrafemina
Created in April 2008 by Véronique Morali, the Terrafemina.com site today attracts nearly 350,000 visitors each month and has 30,000 members. With exclusive and original Web TV content, including more than 700 videos to date, Terrafemina.com offers a different perspective of the world and the latest news, informing women and helping them in their day-to-day lives. Members also have an innovative community space, enabling them to chat together and with the experts working on the site.
find out more
Terrafemina portal
women's channel on the orange.fr portal
download the press release of March 5th, 2010
The first research laboratory focused on women faced with the digital revolution, the observatory will make it possible to identify the content that has had the biggest impact on public opinion each quarter, through a survey drawn up by the Isama polling institute.
two-stage methodology
Creativity workshop: for each topic, a creativity workshop with leading women from the digital world makes it possible to uncover the main women and digital-related trends. This workshop is made up of eight to 10 renowned women selected for their actions in the digital world. Made up of bloggers, journalists, business managers and sociologists, the workshop aims to bring together women experts who will be able to review all women and digital issues together. The workshop will address a series of themes, with members also called on to define new ones. The findings from each workshop will then be published: new democratic means of expression, digital in business management, influence of virtual communities, etc.
Quantitative research: the reviews from the creativity workshops are then used to carry out quantitative research with the general public.
All of the content produced in connection with the observatory will be published at the same time on the orange.fr portal's "women" channel and Terrafemina.com.
Terrafemina
Created in April 2008 by Véronique Morali, the Terrafemina.com site today attracts nearly 350,000 visitors each month and has 30,000 members. With exclusive and original Web TV content, including more than 700 videos to date, Terrafemina.com offers a different perspective of the world and the latest news, informing women and helping them in their day-to-day lives. Members also have an innovative community space, enabling them to chat together and with the experts working on the site.
find out more
Terrafemina portalwomen's channel on the orange.fr portaldownload the press release of March 5th, 2010© France Telecom - Orange 2012
