in Paris, Orange supports Harry Gruyaert exhibit: TV Shots
As part of the Mois de la Photo in Paris, Orange in collaboration with Magnum Photos supports the Harry Gruyaert installation TV Shots at the Passage du Désir from the 3rd to the 30th of November.
The TV Shots series brings together photographs of television screens taken during the Olympic Games in Munich, images from sports events, televised series, news broadcasts, films, commercials, dog shows, etc. A kind of photographic zapping, a random sampling of our televisual memory, a hodge-podge of frozen electronic flux whose doctored colours,
obtained by moving the indoor aerial around, come as a real shock.
Today, putting this material and this time in space and in movement raises new issues with the arrival of the pixel and the digital process.
staging design
The installation, designed by Olivier Koechlin, will consist of 4 screens on which will be projected about 220 photographs taken from the TV Shots series and a quadraphonic sound system. The spectator will be immersed inside a cathode box where the combination of images and sounds will put him under great ‘sensorial pressure’ and where it will be possible to undergo an experience that is both physical and aesthetic.
We thus leave the face-on encounter with the hypnotic televisual source to enter a visual and acoustic choreography of this space.
The work of Harry Gruyaert on colour and the abstract shapes that it generates is transposed into instrumental and electroacoustic timbres by the composer Louis Dandrel.
Orange supports creation
Orange, a major player in the diffusion of content, was a natural choice as partner for this exhibition which proposes a total and timeless immersion in the heart of the televised image. The multimedia installation is built around photographs of television screens, frozen images plucked from the electronic flux, and the original photographs have been reworked on using today’s digital technologies.
Orange has been involved for many years on projects in digital creation, either via its Orange Labs (R&D centres), or by promoting or broadcasting works over its media (television, Internet, mobiles). In proposing different uses of TV, the objective of Orange is to invent and develop services that are innovative and user-friendly in order to offer its clients the best programmes when they want them, wherever they are and on the screen of their choice (television, mobile, computer).
A pioneer in TV and VOD (video on demand) on fixed and mobile broadband in Europe, Orange is the world leader with nearly 1.4 million subscribers to TV on ADSL at the end of June 2008.
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