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in Egypt, "Caring for Children" a Unicef and Mobinil partnership

UNICEF (The United Nations Children's Fund) in Egypt, under its partnership with Mobinil, consolidated subsidiary of the France Telecom Group, is currently implementing two projects in Upper Egypt until March 2009, in the areas of health and education, in support of national efforts to enhance the well-being of children in Egypt.
Both projects are particularly focused on the health and education of girls, because investment in girls’ education yields some of the highest returns of all development investments, creating both private and social benefits for individuals, families, and society at large: lowers infant and child mortality rates, increases women's labor force participation rates and earnings, and develops intergenerational education benefits among others.
 In the framework of this partnership, Mobinil launched a communication campaign in 2007 during Ramadan concerning the situation of disadvantaged Egyptian children. A portion of revenue from each mobile phone call during the period was donated to UNICEF for 2 projects which are part of the philanthropy policy group.

community based health
To reach the Millennium Development Goal on child mortality, Egypt has to achieve by 2015 an infant mortality rate of 22.3 per 1000 live births; it currently stands at 33 per 1000 live births. About 50% of under-five deaths occur during the child's first 4 weeks, in addition, regional disparities still persist. This project aims to set-up actions, especially to help pregnant women, and women and their children in order to reduce the mortality rates of infants during their first 4 weeks.

access to quality pre-primary education
Pre-primary education plays an important role in a child's developmental readiness for primary education leading to better retention rates in schools. Today, in Egypt,  there still a large number of teachers currently serving the 4-5 age group whom are not specialized and therefore require special training, besides more teachers need to be recruited.


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