The conquest of the employee pride. Orange aims first and foremost to win over the men and women that form the heart of the company. The Group is committed to offering its employees a beneficial working environment thanks to a new vision of human resources, a new management style and shared values.
The conquest of networks. Orange reaffirms that its networks are its core business and its future. The Group has been built around its network and the expertise of its technicians, and its employees take great pride in that. The conquest of networks means increasing coverage and bandwidth for both fixed and mobile networks, in both mature and emerging countries.
The conquest of customers. Orange is the people’s operator that speaks to everyone, and it must inspire confidence. The Group's ambition is to offer a superior customer experience compared to other operators in every aspect by working alongside customers to make their digital life easier.
The conquest of international development. The Group has also set its sights on a spirit of growth through international development. Sales are expected to double over the next five years in emerging markets.

Finally, Orange plans to grow from close to 200 million customers at present to 300 million by 2015 across its entire footprint.