NExT, a program whose aim is to transform the Group in three years

A vision: to offer customers a New Experience in Telecommunications services, giving them access to a new universe of services, a new generation of telecoms services that will change their everyday life.

An ambition: to become the benchmark telecoms services provider in Europe and everywhere we are present, in terms of innovation, quality of service and economic performance.

inventing the new generation of telecommunications services
The group is both a supplier of telecommunications services and a network operator offering the best technology to the entire market as soon as it becomes available. The group is creating a world in which everyone is ever more connected by opening access to a new generation of services that are changing everyday life.

serving customers in all areas of communication 
The goal of the group is to respond in an integrated way to its customers’ needs in its three areas of communication: at home, at work or on the move. This is how we will be able to stand out from our competitors and open up new areas for growth.

the strategy of the NExT plan is built on four major challenges 
• move from network access to service access;
• innovate telecommunications services, customer services and network services;
• strengthen the group's integration;
• drive the development of the group’s areas of expertise.

A major step in the implementation of this strategy occurred in June 2006, when the group adopted a new brand policy for the Orange brand, to capitalise on the international potential of the brand and its values.

The group is rolling out its strategy internationally, with nearly half of its business conducted outside France and a balance between mature and expanding markets:
- Continuous and controlled evolution of the economic model of mature markets in internet, data and new services;
- Expanding markets driven by mobile services, progressively growing toward internet, data and new services.

It is this vision, this ambition, the potential of its brand, and this balance between the business lines that distinguish the group from its main competitors in Europe.