Orange Vallee: combining power with flexibility
With Orange Vallée, Orange combines the best of two worlds: the power of a major
group and the flexibility of a start-up.
Established a year ago, Orange Vallée helps Orange attack new growth markets.
Its objective is to detect and anticipate new customer needs.
Its weapons are
the latest technology, the power of networks and the R&D strength of Orange.
Its
competitors are Internet companies, from global giants to start-ups.
Its team
is a group of focused, interdependent specialists, connected to the world ecosystem
from a secluded compound south of Paris.
Its strength is its close collaboration
with other companies within the Orange Group.
Orange Vallée is structured around project departments, led by senior or junior project managers. They have the freedom to create and tap into Orange’s superb technology resources; in return, they have the responsibility to bring their products and services to the market. They are thus directly answerable to customers’ demands.
Our customers are not just «geeks» and trendsetters. Many of our projects aim at serving the wider public, by simplifying the use of new technologies.
Our customers now have 4 screens and 4 content gateways: PCs, mobile phones, TVs and mobile screens. The intention is to launch each project on one of these screens, then extend it to the other 3.
There are a dozen projects in progress, the majority of which will come to the market in 2009. The target markets may be French, European or global. Products and services that appeal to our customers will be launched with all of Orange’s marketing power.
Orange Vallée currently employs 30 people directly, who work in collaboration with 300 Orange Group staff; half of these people work in Orange Labs, mainly in France, the USA or China. Apart from Orange Labs, Orange Vallée is intimately connected with other Orange innovation hubs: the techno centre and content department, as well as Orange marketing and technology specialists in countries where we operate. 70% of our ecosystem is based in France.
see the slideshow of the press conference (5th February 2009)
copyright France Telecom 2010
