France Telecom today announces that Laure de Saint Denis has been appointed as Senior Vice-President, Marketing, starting September 3. She will be in charge of defining the Group marketing priorities and lead for optimized marketing plan implementation in France and key geographies. She will report to Georges Penalver, Executive Vice President responsible for Strategic Marketing and Product Factory, member of the Group General Management Committee.   

Laure de Saint Denis was Marketing Director at Hewlett Packard, responsible for consumer marketing and demand generation for personal systems in Europe, Middle East and Africa. She has 19 years of international experience in the IT industry.