France Telecom announces the acquisition of Cityvox
Paris, March 05, 2008
This acquisition of 100% of the compagny is in line with Orange's strategy to
develop its internet services and the audience on its portals, consolidating its
current position in France as number three for audience and number one for advertising
on the web(1).
Cityvox, a leading outings and leisure site
Founded in 1999 by Bertrand Bigay and Michel Athenour, Cityvox SAS is one of the leading internet media groups, number one in France for local sites and a specialist in online outings and leisure news. The www.Cityvox .fr, www.cinefil.com, www.concerts.fr and www.spectacles.fr sites attract over 2.2 million unique visitors each month and more than 350,000 regular contributors. In just a few years, with a profitable business model, Cityvox has established itself on the French market as the benchmark for outings and leisure activities (restaurants, cinema, bars, concerts, hotels). For several years now, France Telecom has been entrusting Cityvox with managing the “in town” section on the orange.fr site. For its part, Cityvox has been working with Orange Publicité since 2002 for marketing its advertising space.
Developing business on the local services and advertising market
With more than 58 million unique visitors around the world each month, including 17 million in France(2), the audience for Orange's services and the performance of its advertising agency will enable Cityvox’s know-how and expertise to come into their own for the development of local services. Orange’s new ambition with Cityvox covers various aspects: - further strengthening Orange's positioning on local content and developing new local services, notably on mobility - offering local advertisers a better presence on digital media and generating more advertising revenues - ramping up Cityvox’s model at international level, drawing on Orange's worldwide presence...
Cityvox, a leading outings and leisure site
Founded in 1999 by Bertrand Bigay and Michel Athenour, Cityvox SAS is one of the leading internet media groups, number one in France for local sites and a specialist in online outings and leisure news. The www.Cityvox .fr, www.cinefil.com, www.concerts.fr and www.spectacles.fr sites attract over 2.2 million unique visitors each month and more than 350,000 regular contributors. In just a few years, with a profitable business model, Cityvox has established itself on the French market as the benchmark for outings and leisure activities (restaurants, cinema, bars, concerts, hotels). For several years now, France Telecom has been entrusting Cityvox with managing the “in town” section on the orange.fr site. For its part, Cityvox has been working with Orange Publicité since 2002 for marketing its advertising space.
Developing business on the local services and advertising market
With more than 58 million unique visitors around the world each month, including 17 million in France(2), the audience for Orange's services and the performance of its advertising agency will enable Cityvox’s know-how and expertise to come into their own for the development of local services. Orange’s new ambition with Cityvox covers various aspects: - further strengthening Orange's positioning on local content and developing new local services, notably on mobility - offering local advertisers a better presence on digital media and generating more advertising revenues - ramping up Cityvox’s model at international level, drawing on Orange's worldwide presence...
press contact
Bérengère Arnold +33 1 44 44 93 93
berengere.arnold@orange-ftgroup.com
berengere.arnold@orange-ftgroup.com
copyright France Telecom 2008