Orange launches trials of Read&Go, the first 3G-connected mobile newspaper kiosk
Paris, April 17, 2008
What is Read&Go? A new terminal combining the reading comfort of paper with the
easy access and response of electronic media. With this new e-paper terminal,
users can read and refresh five major French newspapers throughout the day: Le Monde, Le Parisien, Les Echos, L’Equipe
and Télérama
Today, in partnership with five major French newspapers, Orange has launched
the trial of Read&Go – the first 3G-connected mobile newspaper kiosk: a new digital terminal with e-paper technology,
combining ease of use with a
mobile terminal offering the read comfort of paper. Every morning, testers will
be able to read news from Le Monde, Le Parisien,
Les Echos, L’Equipe and Télérama, refreshed every hour with the latest information from their electronic editions.
For this innovation, Orange has specifically developed Wifi/3G coupled connectivity
with a dedicated distribution platform, user interface and browsing capability. Read&Go has a storage capacity of 1
Gb – more than 200 newspapers – and also
contains a e-library of thirty or so books (literature, strip cartoons, children's
and practical publications, etc.) provided by Feedbooks, Médiatoon (Dargaud, Dupuis,
Lombard et Kana) and Mango editions.
Orange and its partners will be running Read&Go trials with around 150 testers
recruited from their audiences for a period of two months providing free, unlimited
access. In particular, the trials will enable this new screen to be studied as
regards use when reading information in mobile situations as well as the ergonomics
of the offering and associated terminal...