Paris, April 02, 2009Jérôme Hénique has been appointed Group Vice President Marketing from April 1st,
2009. Reporting to Jean-Philippe Vanot, the Group's Senior Executive Vice President
in charge of innovation and marketing, he will be responsible for developing transverse
marketing tools for all Group entities and for overseeing the Group’s marketing
branch.
Within the Group, he was previously VP Marketing France for residential communications
services (fixed line, internet, TV).
Jérôme Hénique joined France Telecom in 1994 as a market and strategy consultant,
before becoming a senior mission manager within Expertel Consulting, developing
consulting missions for Group companies, the European Commission and several international
consortiums. From 1998 to 2003, he held various positions in France Telecom's
Spanish subsidiaries, notably working on the launch of Uni2 then Wanadoo Spain
as Head of Marketing. After returning to the parent company in 2003, as Wanadoo’s
Vice President Strategic Marketing for Europe, he became VP Marketing France for
residential communications services in 2006. Within this framework, he was in
charge of defining fiber-optic services (FTTH) for the Group Management Committee.
Jérôme Hénique, 39, is a graduate of the Institut d'Etudes Politiques Paris and
the Ecole Nationale Supérieure des Postes et Télécommunications.
press contacts
01 44 44 93 93
Sébastien Audra, sebastien.audra@orange-ftgroup.com