Orange launches mobile telecommunications services in Armenia
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Paris, November 05, 2009
Orange launched mobile telecommunications services in the Republic of Armenia today providing mobile phone users across the country with the quality of service and innovative offers that have become the hallmark of Orange's reputation worldwide. With this launch, Armenian customers will join a worldwide community of 126 million people spread across 29 countries who enjoy the benefits of the Orange brand.
Didier Lombard, Chairman and CEO of France Telecom, and Olaf Swantee, Senior Executive Vice President in charge of operations in Egypt and Europe, and responsible for the Group’s mobile business, were present to launch operations in the country. The official launch ceremony was also honored by the presence of M. Serge Sargsian, President of the Republic of Armenia.
The launch of Orange services has been eagerly awaited in Armenia following the award of the license on 19 November 2008. Despite the relatively high penetration rate in the country (80%), there is strong demand for the wide-ranging, innovative services that have forged the reputation of the Orange brand across the world. With a population of around 3.2 million people, including 1.1 million in the capital Yerevan, Armenia offers the Group significant growth potential.
For the launch of its operations in Armenia, Orange has invested around 100 million EUR. In line with its strategy, the Group will provide the expertise and investment necessary to ensure the development of a high-quality 2G and 3G+ network offering nation-wide coverage. Indeed, Orange will provide coverage for over 80% of the population, including around 500 towns and villages, right from the outset. In addition, Orange already employs over 300 people in the country and some 500 additional people are employed indirectly through suppliers and third-party retailers.
Commenting on the launch, Didier Lombard said: "We are very pleased to be able to enrich the lives of Armenians by providing simple, innovative communications products and services, with unrivalled value and a clear focus on customer care. We are also proud to contribute to the economic development of the Republic of Armenia”.
For its launch, Orange has already positioned itself as a strong challenger to the two other operators already present on the market. Orange will launch a series of innovative and attractive offers for both individual consumers and the business community. These already include a complete catalogue of mobile and data offers, as well as an attractive range of international tariffs, with over 130 roaming partners from the launch. Furthermore, Orange will introduce iPhone in Armenia in the coming months.
Orange Customer Service will be available from a toll-free hotline 24/7 in three languages (Armenian, Russian and English) to help to answer any queries, provide information or give technical assistance during the roll out of services and beyond. Customers will also be able to stay informed about the latest offers from Orange on the website www.orangearmenia.am, which officially went online today.
Didier Lombard, Chairman and CEO of France Telecom, and Olaf Swantee, Senior Executive Vice President in charge of operations in Egypt and Europe, and responsible for the Group’s mobile business, were present to launch operations in the country. The official launch ceremony was also honored by the presence of M. Serge Sargsian, President of the Republic of Armenia.
The launch of Orange services has been eagerly awaited in Armenia following the award of the license on 19 November 2008. Despite the relatively high penetration rate in the country (80%), there is strong demand for the wide-ranging, innovative services that have forged the reputation of the Orange brand across the world. With a population of around 3.2 million people, including 1.1 million in the capital Yerevan, Armenia offers the Group significant growth potential.
For the launch of its operations in Armenia, Orange has invested around 100 million EUR. In line with its strategy, the Group will provide the expertise and investment necessary to ensure the development of a high-quality 2G and 3G+ network offering nation-wide coverage. Indeed, Orange will provide coverage for over 80% of the population, including around 500 towns and villages, right from the outset. In addition, Orange already employs over 300 people in the country and some 500 additional people are employed indirectly through suppliers and third-party retailers.
Commenting on the launch, Didier Lombard said: "We are very pleased to be able to enrich the lives of Armenians by providing simple, innovative communications products and services, with unrivalled value and a clear focus on customer care. We are also proud to contribute to the economic development of the Republic of Armenia”.
For its launch, Orange has already positioned itself as a strong challenger to the two other operators already present on the market. Orange will launch a series of innovative and attractive offers for both individual consumers and the business community. These already include a complete catalogue of mobile and data offers, as well as an attractive range of international tariffs, with over 130 roaming partners from the launch. Furthermore, Orange will introduce iPhone in Armenia in the coming months.
Orange Customer Service will be available from a toll-free hotline 24/7 in three languages (Armenian, Russian and English) to help to answer any queries, provide information or give technical assistance during the roll out of services and beyond. Customers will also be able to stay informed about the latest offers from Orange on the website www.orangearmenia.am, which officially went online today.
press contacts
+33 1 44 44 93 93
Sébastien Audra, sebastien.audra@orange-ftgroup.com
Tom Wright, tom.wright@orange-ftgroup.com
Sébastien Audra, sebastien.audra@orange-ftgroup.com
Tom Wright, tom.wright@orange-ftgroup.com
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