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with “ON”, Orange Vallée is inventing a new mobile experience

Paris, December 11, 2009
a totally new way of thinking about the management of your contacts
With ON, users are able to discover a new, much simpler and more intuitive way of managing your contacts.

Today, only one ‘status' update can normally be communicated to all of a user's contacts at once. By bringing the user's contacts together (from your phone and your social networks), ON allows you to organize your contacts into different groups (family, friends, colleagues, etc.) and share information you want (activity, avatar and even location) with individual groups of people concerned. For example, while you are at work, you can be unavailable to your ‘friends' but available to your ‘colleagues'.

Depending on the group of contacts, users can also define "your status" and "your mood", personalize your welcome message and ensure that you can only be contacted for instance by the people you wish.


centralizing community coordination on your mobile

More than a "contact manager", ON enables one-click access to find the full content of your conversations (text, MMS, voicemail, Twitter, Facebook and soon Messenger...) for each contact.

In this way, the contact sheet becomes fully "global", grouping together both the means that can be used to contact people, as well as capture their news on social networks and the entire history of any conversations you may have had with them.

Updated in real time, ON also makes it possible for users to know the status and availability of their contacts at all times.

To make things as easy as possible for its users each day, ON also offers a feature to save all the data, from information about their contacts to their photos and the history of their communications, on a centralized and secure Orange server - eliminating any risk of losing your information if your phone is lost or stolen!

This new innovative and exclusive service is making the mobile phone more useful and "live" than ever before.


operations
The application will first be available in English, with a test version for phones using the Google Android operating system, including the HTC Dream, Magic or Hero, ACER Liquid, Samsung Galaxy and Motorola DEXT, followed by the iPhone at the start of 2010, and then BlackBerry phones, Windows Phones and Symbian (Nokia) devices during the course of the year.

ON is designed to be used by all and can be downloaded on www.lifeisbetteron.com (currently available as a beta-test version) operates on all phones and all mobile network carriers. The application is free, and users can choose whether or not to use all the features.

Upgrades will gradually be rolled out over the months in order to expand the range of services offered.


ON, an innovation by Orange Vallée
With ON, Orange Vallée is confirming its role as a "catalyst for ideas" within the Orange Group. This centre for innovation and development, created in 2008, is working to identify new technological uses and requirements in order to develop innovative services that are open to all users, whatever their mobile operator or internet service provider. Orange Vallée, which develops its projects based on a start-up approach, is also responsible for releasing and marketing its products and services in the different Orange countries.

 
press contacts
 Héloïse Rothenbühler : + 33 1 44 44 93 93 - heloise.rothenbuhler@orange-ftgroup.com
Yannick Augrandenis : + 33 1 58 47 93 67 - yannick.augrandenis@eurorscg.fr
Anne-Sophie Sergent : + 33 1 58 47 95 76 - anne-sophie.sergent@eurorscg.fr
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