New multimedia services and new design
Twelve new experimental booths in Paris
A new innovation space open to Parisian entrepreneurs

New multimedia services and new design
As of today, Parisians can discover the new Orange booth and benefit from useful and practical multimedia services:
-    Browse the internet
To begin with, a selection of sites will be chosen ahead of a larger launch. Parental control will prevent access to certain sites. The service will initially be free of charge, with log-on time limited to ten minutes, and will later become a paid service.
-    View and send emails
Free email to start off, with log-on time limited to ten minutes, also to become a paid service during the experimental phase.
-    Search for local services
Free of charge search for local services near to the booth (restaurants, cinemas, pharmacies, banks, hotels, train stations, bike stations, etc.)
-    Perfect quality VoIP phone calls (internet phone calls at the same rate as in current phone booths*)

In addition to providing a standard telephone service, the new booth will allow Parisians and tourists to browse the internet (for instance to find train timetables, museum address, location of Vélib’ bike stations, etc.) and make phone bookings in Parisian restaurants. It is also very practical for making a call when your mobile phone battery is down.

Developed by Orange, this new concept allows the user to browse with ease using tactile 17-inch screen and step-by-step instructions.

The exterior design was also redeveloped. Designed by Patrick Jouin and developed by JCDecaux in line with current Parisian urban furniture, this new object brings together aestheticism and user services with its tactile screen compliant with norms for people with impaired mobility, as well as a list of the services available. JCDecaux will also provide maintenance to ensure high quality service.

Twelve new experimental booths in Paris
Paris will be home to twelve new experimental booths as of 9 April for an initial period of six months. With the authorisation of the Mayor of Paris, the period could later be extended. The decision to deploy the concept of the new Orange booths at a national level in 2012 will be made based on the results of this experiment. The deployment will first take place in large city centres.

The new Orange booths will be available in April. They will be installed** in four tourist areas (Eiffel Tower, Montmartre, Champs-Élysées, the Marais), two residential areas (La Villette, Place d’Italie), two student areas (Saint-Michel, Saint-Germain) and three business areas (Haussmann, Montparnasse, Bercy).

A new innovation space open to Parisian entrepreneurs
To promote the services of the future which could be integrated into the new booths, Orange is offering high-tech Parisian entrepreneurs a dedicated space. They can make their suggestions on the website, www.orange.com/cabine, in the "entrepreneurs innovation" section.


Delphine Ernotte, Executive Director, assistant for Operations in France, is delighted to inaugurate the new Orange booths today in the presence of JCDecaux and the Paris town hall: “Today, we are taking a new step towards our customers, providing them with ever more useful and practical services. With the new Orange booth, multimedia will be easily and quickly accessible to all in the streets of Paris. This initiative is at the heart of our ambition at Orange: facilitating communication and creating links.”

Jean-Charles Decaux, Co-CEO of JCDecaux, stated: “I am very pleased with the trust that Orange has placed in us by choosing JCDecaux as its industrial partner for this innovative project. It demonstrates recognition of three of our specific characteristics: the well-managed integration of street furniture into public spaces, our proven expertise and experience, and our ability to provide high-quality service based on impeccable maintenance. JCDecaux undertakes to ensure the new Orange booth, with its design in line with Parisian street furniture, will offer the city’s inhabitants and visitors a highly efficient service that improves city living.”

Jean-Louis Missika, Deputy Mayor of Paris in charge of Innovation, Research and Universities, is keenly watches all innovations tested in Paris: “This interactive public telephone is a new and interesting step towards a real communicative street facility, which I hope will be installed across Paris in the months and years to come.”


To find out more on the Orange booths and make your suggestions, visit www.orange.com/cabine or scan this code with your mobile*.
(*cost of a wap communication).

 



* As an example, the cost (excluding VAT) of a 3-minute call: 49 cents (local/national); 99 cents (mobiles in mainland France); 86 cents (Europe and Northern Africa)

**Location of twelve new booths
Tour Eiffel (7th): Quai Branly and western foot of tower / Montmartre (18th): 16, bd de Clichy / Champs Élysées (8th): 48 & 136, avenue des Champs Élysées / The Marais (4th): 1, rue de Rivoli / La Villette (19th): 219, avenue Jean Jaurès / Place d’Italie (13th): 213, bd Vincent Auriol / Saint-Michel (6th): 20, bd Saint Michel / Saint-Germain (6th): 142, bd Saint Germain / Haussmann (9th): 40, bd Haussmann / Montparnasse (6th): 77, bd du Montparnasse / Bercy (12th): 26, rue des Pirogues de Bercy.