conquest 2015: Orange Business Services aims to be leader of communication solutions, linking telcos and IT
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Paris, September 09, 2010 
driving ambition: to become the global leader for the integration of communication solutions
riority areas for growth: cloud computing, video, Internet of Things and emerging countries, at the heart of the conquest strategy
In France: to help business clients, from MNCs to SMEs, transform their IT and to enrich their communication services.
In line with the "conquests 2015" plan presented by France Telecom-Orange on July 5, Vivek Badrinath, Executive VP of Orange Business Services, today presented the main priorities for its five-year strategy, explaining that: "In a context where IT and telecoms are once again becoming a core concern for business leaders, we are guided by one key ambition: to become the leader in the integration of communication solutions for businesses in France and worldwide by 2015, consolidating our position as an IT infrastructures operator, making telecoms and IT converge".
5 priorities for Orange Business Services
For Orange Business Services, being a communication solutions integrator means developing, deploying and managing - on a secure IT infrastructure and effective networks - simplified communication and collaboration solutions, vertical applications that are as close as possible to the business issues faced, and optimized customer contact solutions. Being the global leader means being able to deliver all of this expertise "as a service" and offering the best customer experience worldwide.
The strategy defined by Orange Business Services is based on 5 priorities:
1. being an employer which is attentive to the well-being of its staff and society in general
2. ensuring that customers choose Orange for its outstanding customer experience
3. focusing on growth drivers and improving the marketing of its innovative solutions
4. defining and implementing the most relevant regional strategies
5. optimizing its performance
growth drivers: four strategic objectives
Orange Business Services has set itself strong objectives in four key markets:
generating 500 million euros in cloud computing by 2015 by accelerating its developments focusing on four areas: cloud-ready networks, "as a service" infrastructures, "as a service" collaborative solutions and communications, and application stores.
selling 10 million SIM cards by 2015 on the M2M market (or Internet of Things), capitalizing on: the development of services beyond connectivity, its dedicated international expertise center in Brussels and its role as the driving force for the standardization of the market.
becoming number 1 for videoconferencing in France and one of the top three worldwide. The guiding principles include: interoperability of terminals and networks, development of managed and hosted solutions, as well as simplification of uses through user support.
generating 1 billion euros in revenues in emerging countries, by both supporting international customers with the development of their activities in these countries and strengthening its own presence alongside local multinationals.
Orange Business Services is also working to boost its very high-speed fixed and mobile networks and developing its operations in mobile management services, customer relationship management, the workstation of the future and security services.
differentiated strategy in France, tailored to the different markets
In order to be closer to the reality facing French firms, Orange Business Services is adapting its approach to their scale and their needs.
multinationals and large organizations
IT and telecoms have played a key role during the crisis. With the economy picking up again, Orange Business Services is positioning itself as the partner for the transformation of large businesses and their international development, particularly in emerging countries. Indeed, large businesses need two things today: to become more flexible and to improve their competitive edge. Orange Business Services is able to meet these two needs through its cloud computing, collaboration (workstation of the future), IT infrastructure management, customer relationship management, M2M and mobile fleet management solutions.
professionals and SMEs
The ambition is above all to help them turn the IT corner. As such, Orange Business Services is more specifically carrying out priority actions on quality of service in order to better meet the primary need of these businesses: advice and support. Orange Business Services is continuing to develop a range of products and services enabling them to benefit from the latest innovative communication solutions in particular: convergence solutions - such as its new Unified Business Telephony solution; dedicated cloud computing services; and collaboration solutions.
driving ambition: to become the global leader for the integration of communication solutionsriority areas for growth: cloud computing, video, Internet of Things and emerging countries, at the heart of the conquest strategyIn France: to help business clients, from MNCs to SMEs, transform their IT and to enrich their communication services.In line with the "conquests 2015" plan presented by France Telecom-Orange on July 5, Vivek Badrinath, Executive VP of Orange Business Services, today presented the main priorities for its five-year strategy, explaining that: "In a context where IT and telecoms are once again becoming a core concern for business leaders, we are guided by one key ambition: to become the leader in the integration of communication solutions for businesses in France and worldwide by 2015, consolidating our position as an IT infrastructures operator, making telecoms and IT converge".
5 priorities for Orange Business Services
For Orange Business Services, being a communication solutions integrator means developing, deploying and managing - on a secure IT infrastructure and effective networks - simplified communication and collaboration solutions, vertical applications that are as close as possible to the business issues faced, and optimized customer contact solutions. Being the global leader means being able to deliver all of this expertise "as a service" and offering the best customer experience worldwide.
The strategy defined by Orange Business Services is based on 5 priorities:
1. being an employer which is attentive to the well-being of its staff and society in general
2. ensuring that customers choose Orange for its outstanding customer experience
3. focusing on growth drivers and improving the marketing of its innovative solutions
4. defining and implementing the most relevant regional strategies
5. optimizing its performance
growth drivers: four strategic objectives
Orange Business Services has set itself strong objectives in four key markets:
generating 500 million euros in cloud computing by 2015 by accelerating its developments focusing on four areas: cloud-ready networks, "as a service" infrastructures, "as a service" collaborative solutions and communications, and application stores.selling 10 million SIM cards by 2015 on the M2M market (or Internet of Things), capitalizing on: the development of services beyond connectivity, its dedicated international expertise center in Brussels and its role as the driving force for the standardization of the market.becoming number 1 for videoconferencing in France and one of the top three worldwide. The guiding principles include: interoperability of terminals and networks, development of managed and hosted solutions, as well as simplification of uses through user support.generating 1 billion euros in revenues in emerging countries, by both supporting international customers with the development of their activities in these countries and strengthening its own presence alongside local multinationals. Orange Business Services is also working to boost its very high-speed fixed and mobile networks and developing its operations in mobile management services, customer relationship management, the workstation of the future and security services.
differentiated strategy in France, tailored to the different markets
In order to be closer to the reality facing French firms, Orange Business Services is adapting its approach to their scale and their needs.
multinationals and large organizations IT and telecoms have played a key role during the crisis. With the economy picking up again, Orange Business Services is positioning itself as the partner for the transformation of large businesses and their international development, particularly in emerging countries. Indeed, large businesses need two things today: to become more flexible and to improve their competitive edge. Orange Business Services is able to meet these two needs through its cloud computing, collaboration (workstation of the future), IT infrastructure management, customer relationship management, M2M and mobile fleet management solutions.
professionals and SMEsThe ambition is above all to help them turn the IT corner. As such, Orange Business Services is more specifically carrying out priority actions on quality of service in order to better meet the primary need of these businesses: advice and support. Orange Business Services is continuing to develop a range of products and services enabling them to benefit from the latest innovative communication solutions in particular: convergence solutions - such as its new Unified Business Telephony solution; dedicated cloud computing services; and collaboration solutions.
press contacts
+33 1 44 44 93 93- Erika Gélinard, erika.gelinard@orange-ftgroup.com
+33 1 44 37 62 62 - Corinne Hofer, corinne.hofer@orange-ftgroup.com
+33 1 44 37 62 62 - Corinne Hofer, corinne.hofer@orange-ftgroup.com
© France Telecom - Orange 2012
