Orange and WWF introduce Romania’s first eco-labelling for mobile phones
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Bucharest, December 14, 2010
Orange and WWF (World Wide Fund for Nature) announced the first national eco-labelling system assessing the environmental performance of mobile phones.
Based on a similar environmental evaluation methodology as used for cars and household appliances, it’s a first in Romania’s telecom market.
In addition to technical specifications, price and features, buyers can now choose a new phone on the basis of its environmental footprint. In the mobile phones section of Orange’s e-shop, customers can review for instance the CO2 emissions of each model, its energy efficiency, as well as its use of recyclable materials and substances hazardous for human health and the environment.
The evaluation of mobiles is based on five indicators covering the main stages of the phone’s life cycle, including production, transport and use. The five parameters (“CO2 emission curtailing”, “energy efficiency”, “natural resource conservation”, “recycling” and “eco-responsible production”) are summarised by a single rating, called “environmental performance”. The higher the rating, the lower the phone’s environmental impact. Customers can also review the rating in Orange stores, on the phone’s label.
“By introducing eco-labelling with World Wide Fund for Nature, one of the largest and most effective independent international organisations working for environmental conservation, we offer our customers the opportunity to act responsibly when buying a new phone. In addition, the initiative brings together the efforts of producers, operators and customers to considerably reduce, over time, the impact on the environment,” said Catalina Pîslaru, Orange Romania’s CSR Officer.
“We are delighted to start this project with Orange, an important partner for WWF at the international level. Thanks to this label, we want to give consumers in Romania the information they need to choose a product that has a lesser impact on their health and the environment. When more people will make their purchasing decision based on a product’s environmental impact, we’ll be closer to the green economy we strive for,” added LuminiŃa Tănasie, head of the WWF programme in Romania.
The eco-labels are available in their extended form on Orange’s e-shop. In Orange stores and partners’ outlets, customers will see the “environmental performance” indicator on the phones’ labels.
Based on a similar environmental evaluation methodology as used for cars and household appliances, it’s a first in Romania’s telecom market.
In addition to technical specifications, price and features, buyers can now choose a new phone on the basis of its environmental footprint. In the mobile phones section of Orange’s e-shop, customers can review for instance the CO2 emissions of each model, its energy efficiency, as well as its use of recyclable materials and substances hazardous for human health and the environment.
The evaluation of mobiles is based on five indicators covering the main stages of the phone’s life cycle, including production, transport and use. The five parameters (“CO2 emission curtailing”, “energy efficiency”, “natural resource conservation”, “recycling” and “eco-responsible production”) are summarised by a single rating, called “environmental performance”. The higher the rating, the lower the phone’s environmental impact. Customers can also review the rating in Orange stores, on the phone’s label.
“By introducing eco-labelling with World Wide Fund for Nature, one of the largest and most effective independent international organisations working for environmental conservation, we offer our customers the opportunity to act responsibly when buying a new phone. In addition, the initiative brings together the efforts of producers, operators and customers to considerably reduce, over time, the impact on the environment,” said Catalina Pîslaru, Orange Romania’s CSR Officer.
“We are delighted to start this project with Orange, an important partner for WWF at the international level. Thanks to this label, we want to give consumers in Romania the information they need to choose a product that has a lesser impact on their health and the environment. When more people will make their purchasing decision based on a product’s environmental impact, we’ll be closer to the green economy we strive for,” added LuminiŃa Tănasie, head of the WWF programme in Romania.
The eco-labels are available in their extended form on Orange’s e-shop. In Orange stores and partners’ outlets, customers will see the “environmental performance” indicator on the phones’ labels.
press contacts
Orange,
Cătălina Pîslaru, email: csr@orange.ro, tel: +40 744 441 575
WWF Programme Danube-Programul Dunăre-Carpates Roumanie,
Ioana Busilă, Corporate Relations Officer, email:
ibusila@wwfdcp.ro, tel: +40 730 098 712
Cătălina Pîslaru, email: csr@orange.ro, tel: +40 744 441 575
WWF Programme Danube-Programul Dunăre-Carpates Roumanie,
Ioana Busilă, Corporate Relations Officer, email:
ibusila@wwfdcp.ro, tel: +40 730 098 712
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