Orange makes purchasing Windows Phone 7 applications and content easier for customers by enabling payment on their mobile phone bill
Paris, February 23, 2011
Providing a simpler and more secure way for Orange mobile customers to pay for Windows Phone Marketplace content on their mobile phone bill Launched on 23 February in mainland France, the new service will soon be available in the UK.Following the launch of Windows Phone 7, Orange, a strategic partner of Microsoft, is now offering a new service: deferring the payment of all content purchased on the Windows Phone Marketplace to the customer’s mobile phone bill.
The new service, offered exclusively to Orange mobile customers, will transform the user’s mobile bill into a new means of payment for all content purchased on the Window Phone Marketplace.
Simple, quick and secure; paying on their mobile phone bill allows Orange customers to avoid giving their bank information when opening a Microsoft account. When purchasing content on the Windows Phone Marketplace (games, music, , etc.), the user simply confirms that payment will be deferred to their mobile bill and they can then download any free or paid content instantaneously.
Orange is the first operator in Europe to offer the use of the customer’s mobile bill to pay for content bought from the Windows Phone Marketplace.
Xavier Perret, VP of strategic partnerships at Orange, explains, "It is a new step forward in our partnership with Microsoft on Windows Phone 7. It will allow our customers to enjoy the real benefits of their content purchases from the Windows Phone Marketplace by offering them a simpler and more secure payment method."
"We are delighted to be making the Orange customer experience even easier. Deferring payment to the user’s mobile bill falls squarely in line with our vision of how the smartphone should be used, combining both simplicity and ease of use. It is now even simpler to download applications from the Windows Phone Marketplace, which will make games, content and mobile apps fans happy, not to mention mobile TV enthusiasts," adds Carlos de Vries, General Manager of Windows Phone marketing.
Orange is also launching a new category on the Windows Phone Marketplace, including applications developed by Orange and a selection of applications from other publishers. The new "Orange sélection" will offer a selection of applications from all categories in the Windows Phone Marketplace (games, utilities, etc.) in a single space.
About Orange
France Telecom-Orange is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
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