Orange is Connected Creativity partner for MIPTV
Paris, March 30, 2011Orange is the partner for the first edition of Connected Creativity, an international forum that will take place in Cannes April 4th -7th, 2011, as part of MIPTV. The aim of the forum is to bring together the major players in the technology and entertainment industries.
Strong growth in the connectivity market (TVs, PCs, mobiles, tablets, etc.) has in recent years created a steady demand for innovative multi-screen content services. The Orange Group has the technological expertise and innovation skills to create high-added-value content services in partnership with television networks, copyright holders, distributors and application developers.
In the Connected Creativity (Experience Hub) demonstration area, Orange is offering various entertainment-related innovative services:
Interactive and multi-screen TV
- Orange is presenting an iPhone application « Rendez-vous » that allows Orange TV customers to interact with TV programs while they are being broadcast. The app automatically recognizes the show viewers are watching and allows them to easily access a range of personalized content and interactive services, adapted to each show. Users can chat about the show with their friends via Facebook and change channel directly from their phone. This application will soon be available from the AppStore.
View the demonstration video at : www.orange-innovation.tv/rendez-vous
- The Orange cinéma séries package now offers its Android application for mobiles and tablets, downloadable free from Android Market or from Orange’s App Shop. It allows Orange cinéma séries TV and mobile subscribers to download via WiFi a selection of recent films and unreleased series with voice-overs and subtitles, at no extra charge (the mobile subscribers also have access live to the 5 channels of Orange cinema series). Programs can be watched over one or several viewings, even when the viewer is not online, up to 30 days after their first broadcast on Orange cinéma séries.
Transmedia
Since 2009 Orange has been supporting a wide range of transmedia projects, new forms of storytelling adapted for broadcast over different media (TV, the web, mobiles, social networks, etc.) which invite the audience to interact with the story. Orange is presenting two new projects: Detective Avenue produced by Murmures Productions, and a transmedia project based on the release of a brand new film in May 2011.
Check out the video on Detective avenue : www.orange-innovation.tv/detective-avenue
3D
A pioneer of 3D in France, Orange is presenting its 3D TV packages including a dedicated TV channel as part of its interactive service, and a rich selection of films in 3D VOD. This service is available to Orange broadband customers in France who have High Definition TV, equipped with a 3D screen and glasses.
Games for mobiles and tablets
Orange’s range of offers is expanding with the arrival of new high-tech games for connected terminals and offering a totally new playing experience:
- My Star is an iPhone, iPod and iPad game by the UK developer Mobile Pie in partnership with Orange, which has exclusive distribution rights. Based on a freemium model, it allows players to get inside the skin of a pop, rock or rap star. To make "their" star more and more famous, the player can use connection applications such as GPS and email. But what makes this game totally new is being able to fully integrate text and voice calls into gameplay.
- Xperia Play by Sony Ericsson, distributed by Orange, is a new type of terminal, combining the features of a smartphone and a portable console with an integrated joystick. It comes with pre-loaded or downloadable HD games such as Bruce Lee, Asphalt6, SIMS 3, FIFA 10, Star Battallion and Tetris.
- High definition games are coming to tablets marketed by Orange for an even greater playing experience! Big screens combined with great image quality bring amazing true to life visuals to the world of games. At Experience Hub, Orange is presenting its Samsung Galaxy S with six pre-loaded or downloadable HD games: Nova, Asphalt 6, Let’s Golf 2, Uno, Need for Speed Shift, Monopoly.
Strong growth in the connectivity market (TVs, PCs, mobiles, tablets, etc.) has in recent years created a steady demand for innovative multi-screen content services. The Orange Group has the technological expertise and innovation skills to create high-added-value content services in partnership with television networks, copyright holders, distributors and application developers.
In the Connected Creativity (Experience Hub) demonstration area, Orange is offering various entertainment-related innovative services:
Interactive and multi-screen TV- Orange is presenting an iPhone application « Rendez-vous » that allows Orange TV customers to interact with TV programs while they are being broadcast. The app automatically recognizes the show viewers are watching and allows them to easily access a range of personalized content and interactive services, adapted to each show. Users can chat about the show with their friends via Facebook and change channel directly from their phone. This application will soon be available from the AppStore.
View the demonstration video at : www.orange-innovation.tv/rendez-vous
- The Orange cinéma séries package now offers its Android application for mobiles and tablets, downloadable free from Android Market or from Orange’s App Shop. It allows Orange cinéma séries TV and mobile subscribers to download via WiFi a selection of recent films and unreleased series with voice-overs and subtitles, at no extra charge (the mobile subscribers also have access live to the 5 channels of Orange cinema series). Programs can be watched over one or several viewings, even when the viewer is not online, up to 30 days after their first broadcast on Orange cinéma séries.
TransmediaSince 2009 Orange has been supporting a wide range of transmedia projects, new forms of storytelling adapted for broadcast over different media (TV, the web, mobiles, social networks, etc.) which invite the audience to interact with the story. Orange is presenting two new projects: Detective Avenue produced by Murmures Productions, and a transmedia project based on the release of a brand new film in May 2011.
Check out the video on Detective avenue : www.orange-innovation.tv/detective-avenue
3DA pioneer of 3D in France, Orange is presenting its 3D TV packages including a dedicated TV channel as part of its interactive service, and a rich selection of films in 3D VOD. This service is available to Orange broadband customers in France who have High Definition TV, equipped with a 3D screen and glasses.
Games for mobiles and tabletsOrange’s range of offers is expanding with the arrival of new high-tech games for connected terminals and offering a totally new playing experience:
- My Star is an iPhone, iPod and iPad game by the UK developer Mobile Pie in partnership with Orange, which has exclusive distribution rights. Based on a freemium model, it allows players to get inside the skin of a pop, rock or rap star. To make "their" star more and more famous, the player can use connection applications such as GPS and email. But what makes this game totally new is being able to fully integrate text and voice calls into gameplay.
- Xperia Play by Sony Ericsson, distributed by Orange, is a new type of terminal, combining the features of a smartphone and a portable console with an integrated joystick. It comes with pre-loaded or downloadable HD games such as Bruce Lee, Asphalt6, SIMS 3, FIFA 10, Star Battallion and Tetris.
- High definition games are coming to tablets marketed by Orange for an even greater playing experience! Big screens combined with great image quality bring amazing true to life visuals to the world of games. At Experience Hub, Orange is presenting its Samsung Galaxy S with six pre-loaded or downloadable HD games: Nova, Asphalt 6, Let’s Golf 2, Uno, Need for Speed Shift, Monopoly.
Orange is present in two areas at MIPTV:
a demo area at Experience Hub (Connected Creativity), and a stand at MIPTV LR3.16 (Hall Lérins).
About Orange
France Telecom-Orange is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
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© France Telecom - Orange 2012
